& Other Stories, which launched simultaneously in London, Berlin and Copenhagen and online, is a new concept from H&M, which, all in the past few years, has given us COS, Monki and sell-out collaborations with Versace, Marni and Maison Martin Margiela.

“& Other Stories is about bringing everything a woman can wear into one place,” explains creative director Samuel Fernstrom. “About focusing on the whole look. We believe shoes, bags, accessories, jewellery, lingerie and beauty are key for styling, and just as important as clothing.”

Don’t you just love these leather flats? As warmer weather is so close I would definitely love a pair.

Leather Flats

Photo courtesy of &Other Stories.



The event is set for February 27 at the Musée Rodin, and H&M will showcase 25 looks for women.Amazing news from WWD. It all falls under the creative direction of head of design Ann-Sofie Johansson. ”We felt excited about the collection and we really wanted to show it,” said spokesman Håcan Andersson. And so am I!

H&M

What do you think? Photo courtesy of H&M.





I heard some rumors about this collaboration, but I am happy to announce that it’s actually going to be real: Maison Martin Margiela will collaborate with H&M for Fall/Winter 2012. Today the two companies unveil their official plans for a forthcoming Fall/Winter 2012 collection. Can’t wait for November 15, 2012 date.

Photo courtesy of Hypebeast.